Data Mining Cookbook: Modeling Data for Marketing, Risk, and by Olivia Parr Rud

By Olivia Parr Rud

Increase earnings and decrease charges through the use of this selection of versions of the main frequently asked facts mining questions

In order to discover new how one can enhance buyer revenues and aid, and in addition to deal with threat, enterprise managers needs to be capable of mine corporation databases. This e-book presents a step by step advisor to making and imposing types of the main frequently asked information mining questions. Readers will the best way to arrange info to mine, and advance actual facts mining questions. the writer, who has over ten years of information mining adventure, additionally offers genuine established versions of particular facts mining questions for advertising and marketing, revenues, customer support and retention, and chance administration. A CD-ROM, bought individually, presents those types for reader use.

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