Cutting Edge Marketing Analytics: Real World Cases and Data by Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox

By Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox

Master useful strategic advertising and marketing research via real-life case stories and hands-on examples. In Cutting side advertising and marketing Analytics, 3 pioneering specialists combine all 3 middle components of selling analytics: statistical research, experiments, and managerial instinct. They absolutely element a best-practice advertising analytics method, augmenting it with case reports that illustrate the quantitative and knowledge research instruments you will need to allocate assets, outline optimum advertising mixes; practice potent research of consumers and electronic advertising campaigns, and create high-value dashboards and metrics.


For every one advertising challenge, the authors support you: 

  • Identify the correct information and analytics techniques
  • Conduct the research and procure insights from it
  • Outline what-if situations and outline optimum solutions
  • Connect your insights to strategic decision-making

Each bankruptcy includes technical notes, statistical wisdom, case reviews, and genuine info you should use to accomplish the research your self. As you continue, you are going to achieve an in-depth figuring out of: 

  • The genuine price of promoting analytics
  • How to combine quantitative research with managerial sensibility
  • How to use linear regression, logistic regression, cluster research, and Anova models
  • The the most important function of cautious experimental design

For all advertising and marketing pros focusing on advertising and marketing analytics and/or company intelligence; and for college kids and college in all graduate-level enterprise classes overlaying advertising Analytics, advertising Effectiveness, or advertising Metrics

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